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Selecting a Good Domain Name
It's important to remember that your domain name is your website's residence on the internet. Choosing a poor domain name will immediately reduce possible traffic to your site as customers will be unable to find your website. When choosing your domain here are a few things to keep in mind:
Long vs. Short Names
A short domain name may be really easy to remember As a general rule the best domain names are short, catchy, and easy to spell. However it is important to avoid the trap of using domain names that are nothing more than accroynyms. For example, if your company's name is Ed's Fine Clothing and Hammers you might be tempted to try and pick up the www.efcah.com but unless your customers already use that accronym they are likely to have a bit of trouble remembering it. On the other hand there is also an upper limit to how much people will remember or even want to type.
What About Hyphens?
Using hyphens in domain names is another taboo. There are many succesful domains that use hyphens but as a general rule using hyphens is going to lead to confusion. It's a lot easier to remember edsfineclothingandhammers.com than eds-fine-clothing-and-hammers.com and its easier to type for most people as well! So what are the advantages? Well, you may have better luck finding that name you wanted and if you do there's a small chance your search engine results will be a bit better. However, in most cases I'd suggest you avoid the hyphen.
COM, NET, ORG, INFO?
There are a lot of options when it comes to domain extensions, and with those options come a number of advantages and disadvantages. There's nothing worse than your customer trying to reach your domain and mystore.net but instead going to your competitor's site at mystore.com. The bigger guys as a rule will try to protect their interests by picking up all the major TLDs (TLD stands for Top Level Domain). This can become an expensive task, especially with all the various country TLDs and on occasion new TLDs are approved and released into the wild. It's generally viewed that the .com TLD is the best - this is because many search engines will place .com first and it's simply what everyone thinks of when they talk about website urls. But again with each passing day those .com domains become harder and harder to get so you may find yourself considering something else like .net or .org. If you do choose that route then be sure to advertise your website by it's full domain name or you'll be losing traffic.
I Found It!
Oh no, did you really just buy the plural of that other guys domain name? It may seem like a great find when you discover the domain name of your dreams with the a prefix or suffix such as "The" or "My" or even simply "s" but be cautious here as well. It's really easy for your customers to forget that your site was www.mywebtoys.com and not mywebtoy.com. Again, you need to consider how you're branding your website's name into the minds of your customers. If it's not going to be unforgettable you might want to consider another choice.
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